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Covering the following locations: Chester, Crewe, Liverpool, Llandudno, Manchester, Stockport, Stoke-on-Trent, Shrewsbury, Telford, Warrington

Product manager - Woundcare (Activheal)


Location - Manchester - office based

Full marketing responsibility

1. Job Purpose
Business to Business
" To actively manage the business to business (B2B) product portfolio including line extensions and new product launch in co-operation with Sales, Customer Services & Strategic Marketing
" To create and manage B2B marketing messages, product performance data and product comparison information to support Business Development Managers and our B2B customers
" To actively manage the ActivHeal® product portfolio including line extensions and new product launch in co-operation with Sales, Customer Services & Strategic Marketing.
" To create and manage ActivHeal® marketing messages, strengthen positive customer interaction
" Development of the ActivHeal® range and brand within the NHS and Private Healthcare sectors in the UK
" To ensure the UK sales team are fully resourced to deliver account opportunities and to support achievement of project timelines

2. Key Results Area
" Delivery of the B2B marketing plan in line with the 3 year strategic plan
" Delivery of UK direct marketing plan in line with the 3 year strategic plan
" Support the achievement of the sales targets for both value and margin

3. Job Tasks and Responsibilities
" Generation of sales aids and other materials
" Development and delivery of a Key Opinion Leader (KOL) plan
" Management of post market surveillance (PMS) and production of summary reports designed to support Strategic Marketing, the Product Review Board (PRB) and R&D
" Management of product upgrades and line extensions
" Management of sales team data with support from Customer Service team
" Identifying and analysing sales growth and market share trends
" Monitoring and analysis of competitor activity
" Providing direct field support to priority accounts
" Developing and analysing sales and market share data
" Designing external PR/advertising and publication plans and managing their implementation
Business to Business
" Providing distributor support in terms of co-marketing activity and promotions Monitoring and highlighting relevant B2B tender activity
" Initiating case studies and papers to support PR programmes and B2B literature

" Support the Regional Managers for any UK pre tender activity and formal tender submission.
" Working with Strategic Marketing on operational aspects of product branding
" Providing analysis and input to pricing strategy development process
" Constructing training and induction programmes for sales and clinical teams
" Compiling and constructing case study evaluation data and market support material

4. Resources
" Assist in building the tactical marketing budget for advanced wound care
" Manage the tactical Marketing budget and expenditure

5. Decision Making
" Recommend and produce the business case for product upgrades and line extensions
" Recommend and produce the product specific sales and marketing literature
" PR and day-to-day non strategic communications and content

6. Working Relationships
" The jobholder has day to day working relationships with UK Regional Business Managers (North/South), Country Business Managers (EMEA, Asia and South America and US & Canada), Business Development Managers (EMEA, Asia and South America and US & Canada), NHS Account Executives, Clinical Support Nurses, Sales and Marketing PA, Research and Development Team, Customer Service Team, Strategic Marketing & Clinical Research Manager
" Direct responsibility for the Marketing Executive

7. Communication
" The jobholder will be required to communicate verbally on the telephone and on e-mail within the immediate team and with others identified above
" The jobholder will be required to run and participate in meetings
" The jobholder will be required to write reports as required
" The jobholder will be required to carry out presentations to the management team on a regular basis on the progress of projects

8. Knowledge and Skills
" Business or Marketing Degree
" Previous relevant experience in wound care and medical device sales and brand/product management
" Knowledge of UK and global wound care markets advantageous
" Excellent time management and prioritisation skills
" Excellent communication skills
" Excellent analytical skills

Paquete Trabajo

Competitive package
bonus 15%
2 days per month holiday

Perfil Personal

Experienced marketeer

Proceso de Entrevista

2 stages

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Advanced Medical Solutions Ltd
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Job Ref: 46195

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