Role filled in April 2012 - Pharma Senior Product Manager, GI - Gastrointestinal Jobs

Covering the following locations: Reading

Senior Product Manager, GI

9 month contract role

Location: Based from Head Office in Basingstoke

Therapy Area: Gastrointestinal

Reporting to: Sales and Marketing Director

" Create and implement 12-month marketing plan for Mezavant XL coordinating input from all parties involved to identify a clear marketing strategy and identify communication goals.
" To effectively manage the planning , market access and introduction of new license indications for the UK as defined by the S&M Director and GI BU
" To work in collaboration with other GI UK Product Manager in set projects
" To work efficiently and effectively as leader of the Mezavant XL brand team, ensuring cross-functional working and open communication at all times
" Effectively collaborate with the GI Business Unit to ensure that the LOC is able to implement Business Unit Strategy appropriately.
" Create lasting and mutually beneficial relationships with KOL's.
" Produce marketing information for the Sales Force including leaflets, brochures etc., by briefing Agencies. Ensure copy complies with company processes and ABPI Code of Practice.
" Conduct market research in conjunction with Market Research Manager to provide necessary information when formulating and executing plans.
" Research and anticipate external factors affecting the products in range by remaining up-to-date on all external developments within areas such as the NHS, legislation, the customer base, world-wide media perspectives etc
" Produce local forecasts to feed into international forecasting process (S&OP)
" Communicate effectively with the sales team to ensure implementation of the product strategy.
" Brief and monitor agencies to ensure integrated marketing communications strategy is reflected in all activities and that communication goals are met.
" Monitor effectiveness of promotion against agreed objectives.
" Manage promotional budgets to remain within agreed spending levels.
" Carry out other related tasks as required by the Business Unit Director.

Paquete Trabajo

Competitive basic salary and benefits

Perfil Personal


Degree in life sciences or equivalent
Product marketing experience in secondary care product(s)
IT literate, numerate and analytical
Self starter, able to complete tasks and manage to deadlines
Excellent communication/influencing skills.
ABPI accreditation


Further qualification in business or marketing
Pharma sales experience
Brand launch experience

Critical skills:

Embracing Change
Energy and Drive
Accountability and Ownership
Delivering Excellence
Judgement & Decision Making
Business Acumen

Proceso de Entrevista

2 interviews including final stage assessment

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Shire Pharmaceuticals Group Plc
* Guía Salario
£ competitive
Job Ref: 45304

¿Por qué Zenopa?


pharmaceutical    gastro    gastroenterology    endoscopy    pharmaceutical    product manager    brand manager    marketing