The role is covered in the following locations: Birmingham, Bath, Brighton, Bristol, Belfast, Cambridge, Cardiff, Derby, Edinburgh, Glasgow, Guildford, Liverpool, Leicester, Leeds, Manchester, Newcastle-upon-Tyne, Nottingham, Oxford, Portsmouth, Reading, Sheffield, Swindon, Southampton, Tonbridge, London, York

Company Information

Are you an experienced product manager seeking a new challenge? This is an exciting opportunity to join an established family run business. The company offer excellent support and great progression opportunities

Products: Critical Care
Location: High Wycombe


JOB DESCRIPTION INCLUDES:
Reports directly to the Sales & Marketing Director

Write a marketing plan for each product group

Communicate the vision and value of all products to the sales team and develop sales tools that facilitate the selling process.

To include Product Messaging, including Positioning, Features & Benefits and Unique Selling Proposition (USP), white papers, presentations, collateral, competitive analysis

Create content such as case studies, videos, website copy and blog posts.

For new products, work with Beta sites to generate customer success stories

Work with UK & International Key Opinion leaders (KOL's) to help build awareness and adoption of all products & Write detailed product launch plans

Obtain insights into customers' usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data

Work with PR agencies at relevant and appropriate times

Use market research data to establish and set product pricing

Working with all relevant departments to ensure the product is effectively introduced to the market and continues to be successful

Speak and present about products to both external and internal audiences

Help to carry out market testing of new products

Research competitor offerings and utilise findings to update into the marketing plan

Review inventory levels and work with The Buyer to ensure product availability


Candidate Profile:
My client is seeking an experienced Product Manager within the medical or pharmaceutical industry.
The role will require travel to the office in High Wycombe and also regular national and international travel

09 Jun 2022

Brooke Latham

Specialist Recruiter

brooke@zenopa.com 01494 818020

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Tags

product development    strategy    market trends    forecasting    nhs    strategy    supplier management    employee management    implementation    product management    event management